Author: Agenda

Partisan Disparities in Digital Ad Strategy – We analyze the Tech for Campaigns report indicating a “strategy gap” where Republicans treated political persuasion as an “always-on” game with heavy digital investment, while Democrats treated it as a seasonal sprint. This includes data on how commercial advertisers allocate 78% of budgets to digital while political campaigns…

Political Fundraising: Hybrid PACs and Small-Donor Platforms We can examine the dominance of hybrid PACs like ActBlue and WinRed, which process billions of dollars in donations and serve as the financial engines for their respective parties. Discussion can include how these platforms facilitate the flow of money between grassroots donors, candidate committees, and other political…

Higher Ground Productions’ Content Strategy We can analyze how the Obamas’ production company utilizes a multi-year Netflix deal to produce content that aligns with their political values under the guise of entertainment. This includes projects like American Factory (labor rights), Crip Camp (disability advocacy), and children’s programming like Waffles + Mochi (public health), effectively maintaining…

501(c)(3) vs. 501(c)(4): The Tax Code of Political Influence We can analyze the distinct rules governing different types of non-profit organizations. Topics include the absolute prohibition on political campaign intervention for 501(c)(3) charities (the “Johnson Amendment”) versus the ability of 501(c)(4) social welfare organizations to engage in partisan activity as a secondary purpose, effectively acting…

The Financial Structure of the Melania Documentary We can detail the unprecedented financial deal behind the 2026 Melania documentary, including the $40 million licensing fee paid by Amazon MGM Studios and the reported $28 million personal payout to the former First Lady. This topic can also cover the film’s reception, its “blackout” by critics, and…

The Shift to Digital and Connected TV (CTV) in Campaign Advertising We discuss the 2024 election’s massive shift toward digital advertising, particularly the 506% growth in Connected TV (CTV) spending compared to 2020. This topic covers the strategic differences between parties, such as the Republican focus on mobilization via “always-on” digital strategies versus Democratic spending…

The “Dark Money” Surge in the 2024 Election We can discuss how undisclosed spending reached a record high of $1.9 billion in the 2024 federal election cycle, surpassing the previous record set in 2020. This includes an analysis of major 501(c)(4) “dark money” hubs like the Sixteen Thirty Fund on the left and Americans for…

The Economics and Logistics of Protests in NYC We can break down the financial and administrative barriers to organizing mass demonstrations in New York City. This includes the specific costs for permits (parade, sound device, street activity), insurance requirements that can exceed $4,000, daily surcharges for using court buildings, and the bureaucratic role of the…

The Evolution of the Smith-Mundt Act and Domestic Propaganda We can examine the legislative history of the Smith-Mundt Act of 1948, which originally prohibited the domestic dissemination of government-produced information (like Voice of America) to prevent propaganda. Discussion can include the controversial 2013 Modernization Act that repealed this ban, the arguments for transparency versus the…

The “Cinematic Presidency” and Political Branding We can explore how political figures are using high-budget entertainment to shape their narratives and bypass traditional journalism. This includes a comparison of the $75 million production and marketing budget for the documentary Melania against the Obamas’ Higher Ground Productions ecosystem, which produces Academy Award-winning documentaries and scripted series…